Job description:
Customer Relations Manager – Luxury Residential Care Home (Commissioning)
Bicester
£40,000.00 per year
Monday – Friday, 09:00 – 17:00 (40 hours per week)
Who are we?
At Crystal Care Collection, we are committed to creating care homes that are not only luxury places for residents to live, but also wonderful places for our teams to work.
Because our residents deserve the very best care, we are dedicated to recruiting exceptional, compassionate individuals who share our values and want to make a meaningful difference.
We are currently recruiting a Customer Relations Manager for our brand new luxury residential care home in Bicester, which is currently under construction and scheduled to open in September 2026.
This is an exciting commissioning opportunity, where you will play a key role in supporting the successful launch of the home by building relationships within the local community, generating enquiries, and supporting the home to achieve its occupancy targets.
The Role
As Customer Relations Manager, you will be responsible for promoting the home, developing strong community relationships, and guiding prospective residents and families through their journey from initial enquiry to move-in.
You will work closely with the General Manager and senior leadership team to ensure the home maintains excellent visibility in the local community and delivers a welcoming and supportive experience for prospective residents and families.
Key Responsibilities
- Maintain and develop a database of prospective residents and professional contacts, engaging regularly through newsletters and marketing communications.
- Promote the home through social media, online reviews, and collaboration with the PR and marketing teams.
- Generate enquiries through community engagement and networking with local professionals.
- Organise and attend community events, building strong local relationships and raising awareness of the home.
- Host show rounds for prospective residents and families, providing guidance and support throughout their decision-making process.
- Ensure show suites and presentation areas reflect the luxury standard of the home at all times.
- Develop and maintain positive relationships with prospective residents and their families, understanding their needs and addressing concerns.
- Manage and track all enquiries using the CRM system, ensuring the customer journey is clearly documented.
- Support the home’s occupancy targets through effective marketing and relationship-building activities.
- Respond promptly to enquiries via telephone, email, and digital platforms, maintaining excellent customer service standards.
- Support the conversion of respite residents by maintaining strong relationships with residents and their families.
- Train and support team members to confidently conduct show rounds during weekends and evenings when required.
What We Are Looking For
The successful candidate will be a confident communicator with strong interpersonal skills and the ability to build meaningful professional relationships.
You will:
- Have experience in sales, marketing, or customer relations, ideally within the care, hospitality, or property sector
- Be confident networking and building relationships within the local community
- Have excellent communication and organisational skills
- Be motivated, proactive, and comfortable working in a fast-paced environment
- Demonstrate strong alignment with our company values of compassion, integrity, thoughtfulness and excellence
Why Join Crystal Care Collection?
We believe our team members are central to delivering outstanding care and service.
We offer:
- Full induction training programme
- Fully funded Enhanced DBS check
- Fully funded Blue Light Card
- Refer a Friend bonus scheme
- Opportunities for career development and progression
- The chance to be part of an exciting new home opening
Our screening and recruitment process is conducted in line with Crystal Care Collection’s Safeguarding Policy.
✨ If you are passionate about building relationships, supporting families, and helping people find the right care for their loved ones, we would love to hear from you.
Additional Information
We are currently unable to offer sponsorship.
Our screening and recruitment process is conducted in line with Crystal Care Collection’s Safeguarding Policy.
To apply, please use the form below.