Crystal Care Collection are focused on making our care homes not just luxury places for our residents to live, but also wonderful places for our team members to work. Because we believe that our residents deserve the very best care we can offer, we are committed to finding exceptional, caring individuals who want to join our team.
We will ensure that every team member is offered the opportunity to develop their skills and to progress if desired. We believe that caring, compassionate people can find a rewarding career in helping others and that it is our duty to help and encourage them to do so.
The Role
We are looking for a hands-on Regional Marketing Manager to support our South West homes to drive local awareness.
This isn’t an office or WFH role. You will be on the ground, in our homes, meeting teams, residents and locals and really getting to understand the DNA of each home and area.
You’ll play a key role in launching brand new residential and dementia care homes, helping them hit the ground running, as well as driving occupancy in established homes by spotting creative, local opportunities, driving local campaigns and delivering marketing that creates impact and results.
With admin, PR and digital support behind you, you’ll have the freedom to focus on what you do best: thinking outside the box, delivering results, and helping our homes shine in their communities.
Key Responsibilities include, but are not limited to:
- Execute standardised marketing plans for launching new homes, ensuring targets, objectives and deadlines are met.
- Design and deliver specific, localised marketing plans for each home focusing on their unique USPs, challenges, opportunities and competitors.
- Support homes to be known and recognised in their local community in order to drive occupancy.
- Spot creative opportunities to drive local campaigns that stand out.
- Build strong relationships with our homes teams, local communities and networks.
- Drive initiatives that increase awareness, engagement and occupancy.
- Bring energy, creativity and a commercial edge to everything you do.
- Work closely with the central team (PR, digital, campaign and brand) to deliver on the full marketing mix for each home consistency across campaigns and opportunities are.
- Supporting homes with social media as necessary.
- Creating and updating new artwork in line with brand guidelines.
- Managing and creating local video content.
- Identify marketing action plans for General Managers and homes.
- Track the effectiveness of marketing actions and report to directors.
The ideal candidate should have:
- Proven success in delivering local marketing campaigns.
- High initiative, creative with fresh ideas, proactive and the confidence to try new ideas.
- Confident communicator who can connect with people at every level.
- Able to commute (car required) – role is regional.
- Confident managing all aspects of local marketing and tracking ROI.
- Passionate about the care sector.
- Able to bring fresh ideas for how we can reach and help potential new residents and their families.
- Attention to detail
Our screening and recruitment process is conducted in line with Crystal Care Collections’ Safeguarding Policy.